The organisation Göteborgs Stadsmission helps people, children and famillies in need and this Christmas campaign is for them.

The campaign took the classical fairy tale Cinderella as the backdrop for this ad. The tagline reads; Help us to make more fairy tales get a happy ending. I worked with the art director to bring about this piece.

Considering Christmas time is for giving to all the charitable organisations it was a great feat that during December, when the campaign ran, the money that was collected for Stadsmission was 500.000 SEK greater than the year before. So thanks to all that contributed.

Client: Göteborgs Stadsmission
Role: Final Art



Mail: hello(a)jessicaboswall.com
Phone: +46 (0) 704 59 36 97


Jessica Boswall is a designer and illustrator working in Gothenburg, Sweden, with a decade of knowledge from the creative field with skills in print, digital, illustration, animation and video editing.